Consider the following consumer products:
(A) Ice creams
(B) Jewellery
(C) Medicines
(D) Newspaper
(E) Furniture
(F) Television
How many of the above are examples of convenience products?
Answer & explanation
Correct answer: option 2
The correct answer is Option (2) → Three
(A) Ice creams — A convenience product. Ice creams are bought often, at once and with little effort, and have low unit-value.
(B) Jewellery — Not a convenience product. It is a shopping product. Buyers compare quality, price and style at several stores before buying.
(C) Medicines — A convenience product. Medicines are bought immediately and with least effort, when needed.
(D) Newspaper — A convenience product. A newspaper is bought frequently and in small amounts.
(E) Furniture — Not a convenience product. It is a shopping product, bought after comparing designs and prices.
(F) Television — Not a convenience product. It is a shopping product. Buyers spend time comparing models before buying.
NCERT (2026-27 Edition): “Consumer Products … 1. Convenience Products: Those consumer products, which are purchased frequently, immediately and with least time and efforts are referred to as convenience goods. Examples of such products are cigarettes, ice creams, medicines, newspaper, stationery items toothpaste etc. These products have low unit-value and are bought in small qualities. |