Which of the following is an example of glocalisation of culture in India?
Answer & explanation
Correct answer: option 4
The correct answer is Option (4) → McDonald's selling vegetarian and chicken but not beef products
Option (1) Foreign television channels in India broadcasting in English — Incorrect. Glocal channels such as Star and MTV use Indian languages. Broadcasting in English keeps the global form unchanged, so nothing local is mixed in.
Option (2) Growth of shopping malls and multiplex cinema halls in cities — Incorrect. Malls and multiplexes belong to the culture of consumption. Cultural consumption now shapes the growth of cities, but it shows no global product adapted to local tradition.
Option (3) Success of Indian contestants in Miss World and Miss Universe — Incorrect. Wins in fashion pageants are part of the culture of consumption. They led to a tremendous growth of the fashion, cosmetics and health industries in India.
Option (4) McDonald's selling vegetarian and chicken but not beef products — Correct. Glocalisation is the mixing of the global with the local. McDonald's, a global chain, drops beef in India and sells only vegetarian and chicken items to suit local food habits.
NCERT (2026-27): “Homogenisation Versus localisation of Culture “It is a strategy often adopted by foreign firms while dealing with local traditions in order to enhance their marketability. In India, we find that all the foreign television channels like Star, MTV, Channel V and Cartoon Network use Indian languages. Even McDonald’s sells only vegetarian and chicken products in India and not its beef products, which are popular abroad. McDonald’s goes vegetarian during the Navaratri festival. …” |