Given below are two statements:
Statement I: Personal selling is a very effective promotional tool, which helps in influencing the prospects about the merits of a product.
Statement II: Consumer goods firms may use more of personal selling, while industrial goods firms may use more of advertising through mass media.
In the light of the above statements, choose the correct answer from the options given below:
Answer & explanation
Correct answer: option 3
The correct answer is Option (3) → Statement I is correct but Statement II is incorrect.
Statement I: Personal selling is a very effective promotional tool, which helps in influencing the prospects about the merits of a product. — Correct. Personal selling is a very effective promotional tool. The salesperson explains the merits of the product to buyers face to face, and this raises its sale.
Statement II: Consumer goods firms may use more of personal selling, while industrial goods firms may use more of advertising through mass media. — Incorrect. The two kinds of firms are swapped. Consumer goods firms may use more advertising through mass media, while industrial goods firms may use more personal selling.
NCERT (2026-27 Edition): “Promotion Mix Promotion mix refers to combination of promotional tools used by an organisation to achieve its communication objectives. Various tools of communication are used by the marketers to inform and persuade customers about their firm’s products. These include: (i) Advertising, (ii) Personal Selling, (iii) Sales Promotion, and (iv) Publicity. These tools are also called elements of promotion mix and can be used in different combinations, to achieve the goals of promotion. For example, consumer goods firms may use more of advertising through mass media while the industrial goods firms may be using more of personal selling. What combination of these elements is used by a firm will depend upon various factors such as nature of market, nature product, the promotions budget, objectives of promotion, etc. …” “Importance to Businessmen Personal selling is a powerful tool for creating demand for a firm’s products and increasing their sale. The importance of personal selling to a business organisation may be described as follows: |