Sonam started a telecom company in New Delhi. His big goal was to connect with 90% of the people in India within a year. He believed that the need for internet services would increase a lot in the next 5 years. To make his ambitious plan work, he had to decide whether to buy an existing telecom business, team up with others, or compete on his own, dealing with strong competition. To make the right choice, he looked at proposals from different companies. He compared things like how much money they make, their taxes, and the dividends they pay. He also looked at their future plans, knowing that these could change if the country's economic policies shift.

'His big goal was to connect with 90% of the people in India within a year.'

Which of the following is discussed in above lines?

Objective

The correct answer is option 1 i.e. Objectives.

Sonam started a telecom company in New Delhi. His big goal was to connect with 90% of the people in India within a year. This line highlighted the objective of the company that his goal is to connect with 90% people of India.

Objectives can be said to be the desired future position that the management would like to reach. Objectives are very basic to the organisation and they are defined as ends which the management seeks to achieve by its operations. Therefore, an objective simply stated is what you would like to achieve, i.e., the end result of activities.