Identify the pair in which the media development is correctly matched with the reason given for it.
Answer & explanation
Correct answer: option 4
The correct answer is Option (4) → Musical form spreading globally more efficiently than other forms - Music reaching people who may not know the language
Option (1) Newer ways of distributing music globally - Concentration of the industry in a few international conglomerates — Incorrect. Newer ways of distributing music came from the growth of technology, that is personal stereo systems, music television and the CD. Concentration of the industry in a few conglomerates is a separate trend and is offered as no cause of it.
Option (2) Music industry seen as under great threat - Growth of personal stereo systems and music television — Incorrect. Some feel the music industry is under great threat because the Internet lets music be downloaded directly. Stereo systems and music television are the technology that helped music spread across the world.
Option (3) Media companies keeping to domestic markets until the 1970s - Censorship of the media during the Emergency — Incorrect. Until the 1970s media companies kept to domestic markets because they worked under regulations from national governments. Censorship came later, with the Emergency of 1975.
Option (4) Musical form spreading globally more efficiently than other forms - Music reaching people who may not know the language — Correct. The musical form is argued to lend itself to globalisation more efficiently than any other. The reason offered is that music can reach people who may not know the written and spoken language.
NCERT (2026-27): “7.3 Globalisation and the Media “It has been argued that the musical form is one that lends itself to globalisation more efficiently than any other. This is because music is able to reach people who may not know the written and spoken language. The growth of technology — from personal stereo systems to music television (such as the MTV) to the compact disc (CD) — have provided newer, more sophisticated ways for music to be distributed globally.” |