Which of the following pairs is correctly matched?

Answer & explanation

Correct answer: option 1

The correct answer is Option (1) → Information technology – a tool for releasing the creative potential and knowledge embedded in society

IT does not bring change on its own. It is a tool that releases the creative potential and knowledge already in society.

Option (1) Information technology – a tool for releasing the creative potential and knowledge embedded in society — Correct. This is the role of IT in rural development.

Option (2) Organic agriculture – relies heavily on chemical fertilisers and toxic pesticides — Incorrect. It is conventional agriculture that relies on chemicals. Organic farming avoids them.

Option (3) Operation Flood – contracts between farmers and fast food chains — Incorrect. Operation Flood is about milk cooperatives. Contracts with food chains are an alternate marketing channel.

Option (4) Uzhavar Sandies – fish markets in Kerala — Incorrect. Uzhavar Sandies are farmers’ markets in Tamil Nadu.

NCERT (2026-27): “5.5 Diversification into Productive Activities … It also has a positive impact on the agriculture sector as it can disseminate information regarding emerging technologies and its applications, prices, weather and soil conditions for growing different crops etc. Though IT is, by itself, no catalyst of change but it can act as a tool for releasing the creative potential and knowledge embedded in the society. …”

“… Conventional agriculture relies heavily on chemical fertilisers and toxic pesticides etc., which enter the food supply, penetrate the water sources, harm the livestock, deplete the soil and devastate natural eco-systems. …”

“… Some examples of these channels are Apni Mandi (Punjab, Haryana and Rajasthan); Hadaspar Mandi (Pune); Rythu Bazars (vegetable and fruit markets in Andhra Pradesh and Telangana) and Uzhavar Sandies (farmers markets in Tamil Nadu). …”