A hoarding for a ragi health drink carries the line: 'One glass every morning keeps you energetic, fit and a step ahead in your career.' Which factor influencing attitude change does this line mainly depend on?
Answer & explanation
Correct answer: option 1
The correct answer is Option (1) → The motives activated by the message
Option (1) The motives activated by the message — Correct. The line links the drink to being energetic, fit and successful at work. Stirring such wishes in the viewer is using the motives activated by the message.
Option (2) The credibility of the source of the message — Incorrect. Source credibility depends on who gives the message, such as an expert. The hoarding names no expert, so the line's force does not come from the source.
Option (3) The amount of information in the message — Incorrect. The amount of information is about how much the message tells about the product. The line gives hardly any facts; its pull comes from the wishes it stirs.
Option (4) The mode of spreading the message — Incorrect. The mode of spreading is the channel, such as a face-to-face talk or print. A hoarding is only the channel; the hoped-for change comes from what the line promises.
NCERT (2026-27): “Factors that Influence Attitude Change … |