Consider the following:
(A) Insurance
(B) Polio vaccination
(C) Music concert
(D) Family planning
(E) Donation of blood through the Red Cross
Which of the above are examples of ideas that can be marketed?
Choose the correct answer from the options given below:
Answer & explanation
Correct answer: option 1
The correct answer is Option (1) → (B), (D) and (E) only
(A) Insurance — Incorrect. Insurance is a service, an intangible benefit offered for sale.
(B) Polio vaccination — Correct. Polio vaccination is an idea. People are persuaded to accept a practice for their own good.
(C) Music concert — Incorrect. A music concert is an event, marketed to draw an audience.
(D) Family planning — Correct. Family planning is an idea that is marketed to people.
(E) Donation of blood through the Red Cross — Correct. Donating blood is an idea that the Red Cross asks people to accept.
NCERT (2026-27 Edition):
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