Match list I with list II

Choose the correct answer from the options given below:

A-III, B-IV, C-I, D-II

The first step in the controlling process is setting up of performance standards. Standards are the criteria against which actual performance would be measured. Thus, standards serve as benchmarks towards which an organisation strives to work. Standards can be set in both quantitative as well as qualitative terms. For instance, standards set in terms of cost to be incurred, revenue to be earned, product units to be produced and sold, time to be spent in performing a task, all represents quantitative standards. Sometimes standards may also be set in qualitative terms. Improving goodwill and motivation level of employees are examples of qualitative standards. The table given below gives a glimpse of standards used in different functional areas of business to gauge performance.

Standards used in Functional Areas to Gauge Performance