Consider the following passage and answer the questions.
Gen-X enterprises is the company producing and selling cell phones. After earning reasonable profits for few years, company planned to venture into the following areas to serve the existing customer in the same manner as it has been doing for last decade.
(a) Computer education
(b) Organising elephant race
(c) Spreading information about family planning
(d) Organising mountaineering treks
Which aspect has been marketed by spreading information about family planning?
Answer & explanation
Correct answer: option 1
The correct answer is Option (1) → Idea.
By spreading information about family planning, the company is marketing Idea.
Spreading information about family planning is promoting a concept or idea aimed at educating the public. It is not a tangible product or service but a social idea that the company is conveying, which aligns with the marketing of an idea.