Practicing Success
Practicing Success
CUET Preparation Today
| Which of the following is true? |
All selling activities are directed at maximizing sales and, thereby, the profits of the firm. In other words, the emphasis is on profit maximization through maximization of sales. Marketing, on the other hand, is concerned with customer satisfaction and thereby increasing profit in the long run. Both 1 and 2 are correct None of the Above |
| Both 1 and 2 are correct |
| Profit through Maximising Sales vs Customer Satisfaction: All selling activities are directed at maximising sales and, thereby, the profits of the firm. In other words, the emphasis is on profit maximisation through maximisation of sales. Marketing, on the other hand, is concerned with customer satisfaction and thereby increasing profit in the long run. A marketing organisation, thus, attaches highest importance to customer satisfaction as a route to profit maximisation. |
