Which of the following marketing function is concerned with informing the customers about the firm’s products?

Promotion

The correct answer is option 1- Promotion.

Promotion is concerned with informing the customers about the firm’s products.

Promotion of products and services involves informing the customers about the firm’s product, its features, etc. and persuading them to purchase these products. The four important methods of promotion include advertising, Personal Selling, Publicity and Sales Promotion.