Government of India has set up a toll-free national consumer helpline number 1800114000 for the purpose of protecting the interest of the consumers.

Identify the 'way' in which the objective of consumer protection is being achieved.

Government

The correct answer is option (1)- Government.

The setting up of a toll-free national consumer helpline number by the Government of India to protect consumer interests is an initiative by the government.
This helps in addressing consumer grievances, providing information, and ensuring that the rights of consumers are protected. Therefore, the government is playing a key role in achieving the objective of consumer protection in this case.

Government: The government can protect the interests of the consumers by enacting various measures. For example, the GOI has set up a toll-free national consumer Helpline Number 1800114000 for this purpose. The legal framework in India encompasses various legislations which provide protection to consumers. The most important of these regulations is the Consumer Protection Act, 2019.

OTHER OPTIONS

• Business Associations: The associations of trade, commerce and business like Federation of Indian Chambers of Commerce of Marks indicating quality in different products Food Process Order BIS Hallmark Agmark Eco-mark Mark of Bureau of Indian Standards India (FICCI) and Confederation of Indian Industries (CII) have laid down their code of conduct which lay down for their members the guidelines in their dealings with the customers.

• Consumer Organisations: Consumer organisations play an important role in educating consumers about their rights and providing protection to them. These organisations can force business firms to avoid malpractices and exploitation of consumers.

• Self-regulation by Business: Socially responsible firms follow ethical standards and practices in dealing with their customers Good and ethical practices encourage firms to realise that it is in their long-term interest to serve the customers in a rightful manner.