Given below are two statements:
Assertion (A): Non-durable products need to be heavily advertised.
Reason (R): Non-durable products require guarantees and after sales services on the part of the seller.
In the light of the above statements, choose the correct answer from the options given below:
Answer & explanation
Correct answer: option 3
The correct answer is Option (3) → (A) is true but (R) is false.
Assertion (A): Non-durable products need to be heavily advertised. — True. Non-durables are used up in one or a few uses, so people buy them again and again. They earn a small margin, must be sold in many places and need heavy advertising.
Reason (R): Non-durable products require guarantees and after sales services on the part of the seller. — False. Guarantees and after sales services are needed for durable products, such as refrigerators and bicycles, which last many years.
NCERT (2026-27 Edition): “Durability Of Products On the basis of their durability, the consumer products have been classified into three categories— Durable, Non-durable and Services.” “1. Non-durable Products: The consumer products which are normally consumed in one or few uses are called non-durable products. For example, products like toothpaste, detergents, bathing soap and stationary products etc. From the marketing point of view, these products generally command a small margin, should be made available in many locations and need to be heavily advertised.” “2. Durable Products: Those tangible consumer products which normally survive many years, for example, …”
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