Which of the following is a sale promotion activity?

(A) Rebate
(B) Discount
(C) Advertising on TV
(D) Lucky Draw
(E) Refund

Choose the correct answer from the options given below.

(A), (B), (D) and (E) only

The correct answer is option 2- (A), (B), (D) and (E) only.

(A), (B), (D) and (E) are sales promotion activity.

Sales promotion refers to short- term incentives, which are designed to encourage the buyers to make immediate purchase of a product or service. These include all promotional efforts other than advertising, personal selling and publicity, used by a company to boost its sales.

Rebate: Offering products at special prices, to clear off excess inventory. example, a car manufacturer’s offer to sell a particular brand of car at a discount of 10,000, for a limited period.

Discount: Offering products at less than list price. example, a shoe company’s offer of ‘Discount Up to 50%’ or a shirt marketer’s offer of ‘50+40% Discount’.

Refunds: refunding a part of price paid by customer on some proof of purchase, say on return of empty foils or wrapper. This is commonly used by food product companies, to boost their sales.

Lucky Draw: For example, the offer of a bathing soap to win a gold coin on lucky draw coupon for free petrol on purchase of certain quantity of petrol from given petrol pump or lucky draw coupon on purchase of easy undergarment and win a car offer.