Most marketers give a ________to their products, which helps in identifying and distinguishing their products from that of the competitors.

Brand look Brand Name Brand marketing Brand image

Brand Name

A brand name is given to the products, which helps in identifying and distinguishing products from that of the competitors. A brand name is "that part of a brand which can be vocalized i.e. can be spoken. It is like naming a newborn child. Mercedes, Woodland, Asian Paints, Pepsi, Maggie, Uncle Chips etc. are few examples of the brand names.