Which of the following situations best shows the expert advice that c…

The correct answer is Option (1) → A salesperson explains the lens and sensor details of different cameras and guides a buyer in choosing one for wildlife photos.

Option (1) A salesperson explains the lens and sensor details of different cameras and guides a buyer in choosing one for wildlife photos. — Correct. Through personal selling, customers get expert advice and guidance from someone who knows the product well, so they make a better purchase. Explaining the lens and sensor and guiding the choice for wildlife photos is that kind of advice.

Option (2) A salesperson tells a shopper that air conditioner prices will rise next month and that a new model is about to come in. — Incorrect. News of a coming price rise and a new model is latest market information. It helps the shopper decide when to buy, but it gives no expert guidance on which product suits him.

Option (3) A salesperson asks a working couple about their daily routine and makes them realise that they need a dishwasher. — Incorrect. Here the salesperson makes the couple see a need they had not noticed. That is help in identifying needs.

Option (4) A salesperson persuades a family to buy a new water purifier, which serves their needs better and raises their standard of living. — Incorrect. Persuading people to buy a new product that serves them better and raises their living standard shows how personal selling induces customers. The salesperson pushes the family to buy.