Where Do Companies Do Their Business? In the Markets or in the Society?
It is an undisputed fact that a company’s survival does not depend upon its consumers alone, but a diverse set of stakeholders like the government, religious leaders, social activists, NGOs, media, etc. Hence, earning the satisfaction of these segments is also as imperative as they add to the power of the brand by word of mouth. Corporates that embrace the deepest social values have been successful in building powerful brands, and, eventually, robust customer relationships. The area of corporate social justice falls under two broad categories. The issues such as the nutrition of children, child care, old-age homes, amelioration of hunger, offering aid to those affected by natural calamities, etc. come under the first category. The issues that contribute to making society a pleasant place to live in the long run may be grouped under the second category. The issues which come under this category are health awareness and aid, education, environmental protection, women’s employment and empowerment, preventing unjust discrimination (on the basis of caste, community, religion, ethnicity, race, and sex), eradication of poverty, preservation of culture, values, and ethics, etc. Procter and Gamble’s (P&G) philosophy is that it should lead the industry in implementing a global environmental programme. P&G contributes to sustainable development and addresses environmental and social issues connected with its products and services.
Corporates that embraced the deepest ________________, have been successful in building powerful brand
Answer & explanation
Correct answer: option 4
The correct answer is Option (4) → Social Values
Option (1) Cultural Values — Incorrect. Preserving culture is only one of the social issues listed. The passage speaks of social values as a whole.
Option (2) Moral Values — Incorrect. The passage does not use this term.
Option (3) Religious Values — Incorrect. Religious leaders are named as stakeholders, but the values the passage speaks of are not religious.
Option (4) Social Values — Correct. The passage says that corporates which embrace the deepest social values build powerful brands and, in the end, strong customer relationships. Social values mean real concern for the good of society. Customers trust a company that shows this concern, and that trust makes the brand stronger.
Note: The passage is the NCERT case study ‘Where Do Companies Do Their Business? In the Markets or in the Society?’, which has been reproduced by NTA in the exam. NCERT (2026-27 Edition): “Where Do Companies Do Their Business? In the Markets or in the Society? It is an undisputed fact that a company’s survival does not depend upon its consumers alone, but a diverse set of stakeholders like the government, religious leaders, social activists, NGOs, media, etc. Hence, earning the satisfaction of these segments is also as imperative as they add to the power of the brand by word of mouth. The social concern adds to the strength of the brand. Corporates that embraced the deepest social values, have been successful in building powerful brand, and, eventually, robust customer relationship. …” |