Which of the following are the factors that Influence Attitude Change?
a) Characteristics of the existing attitude
b) Attitude-Behaviour relationship characteristics
c) Source characteristics
d) Message characteristics
e) Target characteristics
Answer & explanation
Correct answer: option 1
The correct answer is option 1: a, c, d, e
The main factors influencing attitude change include:
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(a) Characteristics of the existing attitude – Strong, well-formed attitudes are harder to change.
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(c) Source characteristics – Credibility, attractiveness, and trustworthiness of the person delivering the message matter.
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(d) Message characteristics – Emotional appeal, clarity, and logic of the message affect persuasion.
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(e) Target characteristics – Personality, self-esteem, intelligence, and mood of the person receiving the message influence how they respond.
(b) Attitude-Behaviour relationship characteristics refer more to how attitudes and behaviors correlate, not directly how attitudes change.