Which of the following are the factors that Influence Attitude Change?
a) Characteristics of the existing attitude
b) Attitude-Behaviour relationship characteristics
c) Source characteristics
d) Message characteristics
e) Target characteristics

a, c, d, e

The correct answer is option 1: a, c, d, e

The main factors influencing attitude change include:

• (a) Characteristics of the existing attitude – Strong, well-formed attitudes are harder to change.

• (c) Source characteristics – Credibility, attractiveness, and trustworthiness of the person delivering the message matter.

• (d) Message characteristics – Emotional appeal, clarity, and logic of the message affect persuasion.

• (e) Target characteristics – Personality, self-esteem, intelligence, and mood of the person receiving the message influence how they respond.

(b) Attitude-Behaviour relationship characteristics refer more to how attitudes and behaviors correlate, not directly how attitudes change.