Read the passage and answer the following questions.

Neha is the founder of EcoFresh, a company that produces organic skincare products. With growing consumer interest in eco- friendly products, Neha decides to launch a new herbal face cream. To ensure the success of this product, Neha carefully designs her marketing strategy by considering the various elements of the marketing mix.

Neha emphasizes the uniqueness of the product by highlighting its 100% organic ingredients and chemical-free formulation. She also ensures attractive packaging made from biodegradable materials to align with the eco-friendly image of the brand. After conducting market research, Neha decides to use a competitive pricing strategy. This strategy positions the product as high-quality yet reasonably priced.

To ensure availability, Neha uses a multi-channel distribution strategy. The cream is sold through physical retail stores, online platforms, and EcoFresh's exclusive website.

For promotion, Neha employs a mix of strategies. She launches a social media campaign showcasing the benefits of the cream and collaborates with beauty influencers to create awareness. Additionally, she organizes free product trials at retail outlets and offers discounts for first-time buyers.

Within six months of launch, the herbal face cream becomes one of EcoFresh's best-selling products. The marketing mix plays a crucial role in this success by effectively addressing customer needs, ensuring product accessibility, and building brand awareness.

What promotional strategy was used at retail outlets?

Free product trials

The correct answer is option 1- Free product trials.

“She organizes free product trials at retail outlets and offers discounts for first-time buyers.” This clearly states that free product trials were the promotional strategy used at retail locations.