Target Exam

CUET

Subject

Sociology

Chapter

Social Change and Development in India: Mass Media and Communication

Question:

Which of the following led to the expansion of AIR's broadcast activities?

Options:

wars and national tragedies

popularity of hindi film songs

joining of more women as radio jockey

coming of televisions

Correct Answer:

wars and national tragedies

Explanation:

The correct answer is Option (1) → wars and national tragedies

"Wars, tragedies and expansion of AIR: Interestingly, wars and tragedies have spurred AIR to expand its activities. The 1962 war with China prompted the launching of a ‘talks’ unit to put out a daily programme. In August 1971, with the Bangladesh crisis looming, the News Service Division introduced news on the hour, from 6 o’ clock in the morning to midnight. It took another crisis, the tragic assassination of Rajeev Gandhi in 1991, for AIR to take one more step of having bulletins round the clock."