Which of the following led to the expansion of AIR's broadcast activities?
Answer & explanation
Correct answer: option 1
The correct answer is Option (1) → Wars and national tragedies
Option (1) Wars and national tragedies — Correct. Wars and tragedies spurred AIR to expand its activities. The 1962 war with China led to a ‘talks’ unit with a daily programme; the Bangladesh crisis of 1971 brought news on the hour from 6 in the morning to midnight; and the assassination of Rajeev Gandhi in 1991 led to bulletins round the clock.
Option (2) Popularity of Hindi film songs — Incorrect. Vividh Bharati, which mainly played Hindi film songs on listeners’ request, became a money-spinning channel for AIR through sponsored programmes and advertisements. The new kinds of broadcasting (talks, hourly news, round-the-clock bulletins) each followed a war or a tragedy.
NCERT: Social Change and Development in India — Chapter 7: Mass Media and Communications (2025-26)
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