Target Exam

CUET

Subject

Business Studies

Chapter

Marketing

Question:

Read the following passage and answer the question.

Shahu Ltd. started the product offering with ACs. They have now started to sell the appliances as well including audio systems, TVs, washing machines, water purifiers, etc. The company also handles complaints and offer after sale services. But later on it somehow ignored after sales services leading to a tamished image of company. The top management quickly took the rectifying measures and protected as well as promoted the favourable image in the eyes of public. The company also started selling mixer- grinders. To ensure better protection these mixers were packed in a transparent polybag and then they were kept in a coloured cardboard box. All the packages of all the products of the company has following details-

  • Price
  • Method of use
  • Caution
  • Manufacturer's address
  • A red square with a blue circle outside it

Colour cardboard box is an example of ....... packaging.

Options:

Primary

Secondary

Transportation

Both (1) and (3)

Correct Answer:

Secondary

Explanation:

The correct answer is option 2-  Secondary.

The coloured cardboard box is an example of Secondary packaging.
The cardboard box that contains the transparent polybag with the product serves to protect the product and provide additional information and branding which comes under secondary packaging.

Secondary Packaging refers to additional layers of protection that are kept till the product is ready for use, e.g., a tube of shaving cream usually comes in a card board box. When consumers start using the shaving cream, they will dispose off the box but retain the primary tube.