Match List-I (activities of a firm) with List-II (functions of marketing):
| List-I | List-II | ||
|---|---|---|---|
| (A) | A colour TV maker aiming to raise its market share in three years specifies action programmes for production and promotion. | (I) | Product designing and development |
| (B) | A news channel asks viewers through SMS which story they want to see at prime time. | (II) | Branding |
| (C) | A motorbike maker changes the shape and style of its bike to attract buyers. | (III) | Marketing planning |
| (D) | A company gives each of its products a separate name of its own. | (IV) | Gathering and analysing market information |
Choose the correct answer from the options given below:
Answer & explanation
Correct answer: option 2
The correct answer is Option (2) → (A)-(III), (B)-(IV), (C)-(I), (D)-(II)
| List-I | List-II | Reason |
|---|---|---|
| (A) A colour TV maker aiming to raise its market share in three years specifies action programmes for production and promotion. | (III) Marketing planning | A complete marketing plan sets targets, such as market share, and the action programmes to reach them. |
| (B) A news channel asks viewers through SMS which story they want to see at prime time. | (IV) Gathering and analysing market information | Asking viewers by SMS collects customer views before a decision is taken. |
| (C) A motorbike maker changes the shape and style of its bike to attract buyers. | (I) Product designing and development | Shape and style are design aspects that make a product attractive to buyers. |
| (D) A company gives each of its products a separate name of its own. | (II) Branding | Whether each product gets a separate brand name or one name for all is a branding decision. |
NCERT (2026-27 Edition): “1. Gathering and Analysing Market Information: … With the growth of computers, a new trend has emerged in the collection of market information. More and more companies are using interactive sites on the internet, to gather customer views and opinions, before taking important business decisions. One of the popular TV News Channel (in Hindi) seeks viewers choice (through SMS) on which of the given four or five main news stories of the day would be broadcasted as detailed story at the prime time, to ensure that the viewers get to listen to the story of their own choice.” “2. Marketing Planning: Another important activity or area of work of a marketer is to develop appropriate marketing plans so that the marketing objectives of the organisation can be achieved. For example a marketer of colour TV, having 10 per cent of the current market share in the country, aims at enhancing his market share to 20 per cent, in the next three years. He will have to develop a complete marketing plan covering various important aspects including the plan for increasing the level of production, promotion of the products, etc., and specify the action programmes to achieve these objectives.” “3.Product Designing and Development: Another important marketing activity or decision area relates to product designing and development. The design of the product contributes to making the product attractive to the target customers. A good design can improve performance of a product and also give it a competitive advantage in the market. For example, when we plan to buy any product say a motorbike, we not only see its features like cost, mileage, but also the design aspects like its shape, style, etc.” “6. Branding: A very important decision area for marketing of most consumer products is whether to sell the product in its generic name (name of the category of the product, say Fan, Pen, etc.) or to sell them in a brand name (such as Pollar Fan or Rottomac Pen). Brand name helps in creating product differentiation, i.e., providing basis for distinguishing the product of a firm with that of the competitor, which in turn, helps in building customer’s loyality and in promoting its sale. The important decision areas in respect of branding include deciding the branding strategy, say whether each product will be given a separate brand name or the same brand name will be extended to all products of the company, say Phillips bulbs, tubes and television or Videocon washing machine, television, and refrigerator. Selection of the brand name plays an important role in the success of a product.” |