Which of the following statement is not correct for branding?

It does not give an exclusive right for its usage after registration.

The correct answer is option 4- It does not give an exclusive right for its usage after registration.

'It does not give an exclusive right for its usage after registration' is not correct for branding.

A brand or part of a brand that is given legal protection is called trademark. The protection is given against its use by other firms. Thus the firm, which got its brand registered, gets the exclusive right for its use. In that case, no other firm can use such name or mark in the country.

OTHER OPTIONS

• Branding is creating a corporate brand identity for consumers. This statement is correct. A core purpose of branding is to develop a unique identity (logo, name, design, values, etc.) that consumers associate with a company or product.

• Branding adds to the cost. This statement is correct. Developing a brand, including market research, design, advertising, and ongoing brand management, requires significant financial investment.

• It acts as a source of product differentiation. This statement is correct. Branding helps distinguish a product or service from competitors, making it unique and recognizable in the marketplace.