Sona Ltd. sells sewing machines to households. It keeps a higher margin on each unit, trains its staff for personal selling and gives guarantees and after sales services. These features are typical of the marketing of:
Answer & explanation
Correct answer: option 1
The correct answer is Option (1) → Durable products
Option (1) Durable products — Correct. Durable products, like a sewing machine, last for many years. They command a higher per unit margin and need greater personal-selling efforts, along with guarantees and after sales services. Sona Ltd. does all three.
Option (2) Non-durable products — Incorrect. These are used up in one or a few uses, like toothpaste or soap. They usually earn a small margin, must be available in many places and need heavy advertising.
Option (3) Convenience products — Incorrect. These are bought often, at once and with little effort, like medicines or newspapers. They have low unit-value and are bought in small quantities.
Option (4) Capital items — Incorrect. Capital items are industrial products used in producing finished goods, such as elevators and fax machines. Sona Ltd. sells to households for their own use.
NCERT (2026-27 Edition): NCERT (2026-27 Edition): “2. Durable Products: Those tangible consumer products which normally survive many years, for example, …”
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