Read the following information and answer the question.

ABC Ltd. makes pain-relieving tablets, which come in strips of 10 tablets. These strips are packed in cardboard boxes, which are then placed in larger corrugated boxes and sent to dealers for sale. The company also advertises the product on TV to increase sales. Recently, the company launched a new muscle relaxant ointment made entirely from herbs and plant-based materials. It is safe for customers and doesn’t produce any industrial waste during manufacturing. However, when the company released the product, they didn’t provide clear instructions on how to use it. As a result, many customers complained that it didn’t work as expected.

Labelling is an element of which 'P' of marketing mix?

Product

The correct answer is option 4- Product.

Labelling is an element of Product of marketing mix.

A simple looking but important task in the marketing of goods relates to designing the label to be put on the package. The label may vary from a simple tag attached to the product (such as in case of local unbranded products like sugar, wheat, pulses, etc.) indicating some information about the quality or price, to complex graphics that are part of the package, like the ones on branded products. Labels are useful in providing detailed information about the product, its contents, method of use, etc. It is an important function of labeling to provide information required by law. For example, packaged food articles must have list of ingredients declaration regarding vegetarian or non-vegetarian food additives and date of manufacturing or packing on the label. Such information is required on processed foods, drugs and tobacco products. In case of hazardous or poisonous material, appropriate safety-warning need to be put on the label.