'Personal Selling' helps the Customers in the following ways:
(A) Help in identifying their needs and wants.
(B) Customers get the latest market information regarding price changes and product availability.
(C) Personal selling demotivates customers to purchase new products.
(D) Customers get expert advice and guidance in purchasing various goods and services.
Choose the correct answer from the options given below:
Answer & explanation
Correct answer: option 4
The correct answer is Option (4) → (A), (B) and (D) only
(A) Help in identifying their needs and wants. — Correct. The salesperson learns about the customer and helps him see what he needs and how it can best be met.
(B) Customers get the latest market information regarding price changes and product availability. — Correct. This information helps the customer take better purchase decisions.
(C) Personal selling demotivates customers to purchase new products. — Incorrect. Personal selling induces customers to buy new products that meet their needs better. It encourages buying; it does not discourage it.
(D) Customers get expert advice and guidance in purchasing various goods and services. — Correct. The salesperson knows the product well and guides the buyer to a better purchase.
NCERT (2026-27 Edition): “Importance to Customers … (i) Help in Identifying Needs: Personal selling helps the customers in identifying their needs and wants and in knowing how these can best be satisfied.” “…Customers get latest market information regarding price changes, product availability and shortages and new product introduction, which help them in taking the purchase decisions in a better way.” “(iii) Expert Advice: Customers get expert advice and guidance in purchasing various goods and services, which help them in making better purchase. |