Assertion (A): Media-related influences first strengthen the cognitive and affective components of attitudes, and subsequently may also affect the behavioural component.
Reason (R): The media can be used to create consumerist attitudes where none existed, and can also be harnessed to create positive attitudes to facilitate social harmony.
Answer & explanation
Correct answer: option 2
The correct answer is Option (2) → Both (A) and (R) are true but (R) is not the correct explanation of (A).
| Statement | |
|---|---|
| Assertion (A): Media-related influences first strengthen the cognitive and affective components of attitudes, and subsequently may also affect the behavioural component. True. Media such as audio-visual media, the Internet and school textbooks act on thoughts and feelings first. Only later may they affect the behavioural component, that is, how a person acts. | |
| Reason (R): The media can be used to create consumerist attitudes where none existed, and can also be harnessed to create positive attitudes to facilitate social harmony. True. | |
| Whether R explains A? No. A is about the order in which media act on the three components of an attitude. R is about the direction of the attitudes media can create, harmful or helpful. Saying what kind of attitudes media create leaves the order of the components untouched, so R does not explain A. The correct reason for A is that media are very powerful sources of information, and such information first builds what a person thinks and feels. A change in action may follow only later. |
NCERT (2026-27): “Factors that Influence Attitude Formation … |