The correct answer is Option 4: Both 1 and 3
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Option 1: a non-personal form of communication: Both advertising (e.g., TV commercials, print ads) and publicity (e.g., news articles, media mentions) deliver a message to a large audience through mass media without direct, two-way, or face-to-face interaction with the recipient. This is the classic definition of non-personal communication.
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Option 3: One-to-many communication. Mass communication, which is used for both advertising and publicity, is inherently a one-to-many approach, where one source (the media/message) reaches a large number of receivers.
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