Kiran Appliances Ltd. is planning the marketing mix for its new washing machine. Match List-I (decisions) with List-II (elements of the marketing mix):
| List-I | List-II |
|---|---|
| (A) Deciding the message and the media for its advertisements | (I) Product |
| (B) Deciding how many machines to keep in stock and the warehouses in which to store them | (II) Price |
| (C) Making sure that buyers feel the amount charged is in line with the value of the machine | (III) Place |
| (D) Arranging spare parts and handling complaints of buyers after the sale | (IV) Promotion |
Choose the correct answer from the options given below:
Answer & explanation
Correct answer: option 1
The correct answer is Option (1) → (A)-(IV), (B)-(III), (C)-(II), (D)-(I)
| List-I | List-II | Reason |
|---|---|---|
| (A) Deciding the message and the media for its advertisements | (IV) Promotion | Promotion means communicating with buyers and persuading them to buy. In advertising, the firm has to decide the message and the media. |
| (B) Deciding how many machines to keep in stock and the warehouses in which to store them | (III) Place | Place makes the product available to buyers. Its decision areas include managing inventory, storage and warehousing. |
| (C) Making sure that buyers feel the amount charged is in line with the value of the machine | (II) Price | Price decisions, such as discounts and credit terms, are taken so that customers feel the price is in line with the value of the product. |
| (D) Arranging spare parts and handling complaints of buyers after the sale | (I) Product | The product includes the extended product: after-sales service, handling complaints and spare parts. This matters most for consumer durables like a washing machine. |
NCERT (2026-27 Edition): “1. Product: … The concept of product relates to not only the physical product as mentioned in the above examples but also the benefits offered by it from customer’s view point (for example toothpaste is bought for whitening teeth, strengthening gums, etc.). The concept of product also include the extended product or what is offered to the customers by way of after sales services, handling complaints, availability of spare parts etc. These aspects are very important, particularly in the marketing of consumer durable products (like Automobiles, refrigerators, etc.). The important product decisions include deciding about the features, quality, packaging, labelling and branding of the products.” “3. Place: Place or Physical Distribution include activities that make firm’s products available to the target customers. Important decision areas in this respect include selection of dealers or intermediaries to reach the customers, providing support to the intermediaries (by way of discounts, promotional campaigns, etc.). The intermediaries in turn keep inventory of the firm’s products, demonstrate them to potential buyers, negotiate price with buyers, close sales and also service the products after the sale. The other decision areas relate to managing inventory, storage and warehousing and transportation of goods from the place it is produced to the place it is required by the buyers.” “4. Promotion: Promotion of products and services include activities that communicate availability, features, merits, etc., of the products to the target customers and persuade them to buy it. Most marketing organisations, undertake various promotional activities and spend substantial amount of money on the promotion of their goods through using number of tools such as advertising, personal selling and sales promotion techniques (like price discounts, free samples, etc.). A large number of decisions are to be taken in each of the area specified above. For example, in the respect of advertising it is important to decide about the message, the media to be used (example, print-media-newspaper, magazines, the objections of customers, etc.). …”
“… perceive the price to be in line with the value of the product.” |
