Business StudiesConsumer Protection

Which responsibility of a consumer comes with the advice ‘Do not fail…

Which responsibility of a consumer comes with the advice ‘Do not fail to take an action even when the amount involved is small’?

Answer & explanation

Correct answer: option 3

The correct answer is Option (3) → File a complaint in an appropriate consumer forum

Option (1) Assert yourself to ensure that you get a fair deal — Incorrect. Asserting yourself means insisting on a fair deal when you buy. It is about the deal at the time of buying.

Option (2) Ask for a cash memo on purchase of goods or services — Incorrect. A cash memo serves as proof of the purchase made. It is about keeping proof.

Option (3) File a complaint in an appropriate consumer forum — Correct. A consumer should file a complaint in an appropriate consumer forum when goods or services fall short in quality. This responsibility comes with the advice to act even when the amount is small.

Option (4) Be honest in your dealings — Incorrect. Being honest means choosing only legal goods and services and discouraging black-marketing and hoarding. It concerns the consumer’s own conduct.

NCERT (2026-27 Edition): “Consumer Responsibilities … (v) Assert yourself to ensure that you get a fair deal.
(vi) Be honest in your dealings. Choose only from legal goods and services and discourage unscrupulous practices like black-marketing, hoarding, etc.
(vii) Ask for a cash memo on purchase of goods or services. This would serve as a proof of the purchase made.
(viii) File a complaint in an appropriate consumer forum in case of a shortcoming in the quality of goods purchased or services availed. Do not fail to take an action even when the amount involved is small.”