Practicing Success

Target Exam

CUET

Subject

Business Studies

Chapter

Marketing

Question:
Which tool of promotion mix involves direct face to face conversation with prospective customers?
Options:
Personal Selling
Public relations
Sales Promotion
Advertisement
Correct Answer:
Personal Selling
Explanation:
Personal Selling involves oral presentation of message in the form of conversation with one or more prospective customers for the purpose of making sales. Personal Selling plays important role for the business persons as well as for the society. Personal selling provides direct and immediate feed back. Sales persons come to know about the customers’ reactions immediately.