Which of the following is also known as 'Negative Selling" Approach to sales?
Answer & explanation
Correct answer: option 1
Businesses employ one of two basic types of sales strategies to their overall plan: direct or indirect. With the direct sales strategy, sales people attack the competition head on when talking to the customer. They talk about each feature of the competition’s product and compare it to theirs. The term "negative selling" refers to the direct sales approach.