Who used the concept of 'balance' in his theory of attitude change?
Answer & explanation
Correct answer: option 2
The correct answer is Option (2) → Fritz Heider
The concept of balance, proposed by Fritz Heider, is described as the P-O-X triangle: P is the person whose attitude is studied, O another person, and X the attitude object. When the three relationships are out of balance, one of the attitudes has to change so that balance is restored.
Note: A similar question was also asked in CUET (UG) 2023 on 22-06-2023 (Slot 3), and in CUET (UG) 2026 on 29-05-2026 (Slot 2).
NCERT (2025-26): “Process of Attitude Change … (a) The concept of balance, proposed by Fritz Heider is sometimes described in the form of the ‘P-O-X’ triangle, which represents the relationships between three aspects or components of the attitude. P is the person whose attitude is being studied, O is another person, and X is the topic towards which the attitude is being studied (attitude object). It is also possible that all three are persons.…” “(b) The concept of cognitive dissonance was proposed by Leon Festinger.…” |