Name the telecommunication service, which is not considered as "Mass Media"?
Answer & explanation
Correct answer: option 1
The correct answer is Option (1) → Mobile phone
Personal communication carries a message from one person to another. Mass media carry the same message to a very large number of people at one time.
Option (1) Mobile phone — Not mass media. A mobile phone connects one caller with another, like the telephone. It is a means of personal communication.
Option (2) Radio — Mass media. One broadcast reaches vast audiences at the same time.
Option (3) T.V — Mass media. Television relays news and pictures to vast audiences, like radio.
Option (4) Newspaper — Mass media. Newspapers cover events in all corners of the world for a very large number of readers.
Note: The book does not say in clear words that a mobile phone is not mass media. It puts the telephone under personal communication, and radio, television and newspapers under mass communication.
NCERT (2026-27): “Telecommunications … Radio and television also help to relay news, pictures, and telephone calls to vast audiences around the world and hence they are termed as mass media. They are vital for advertising and entertainment. Newspapers are able to cover events in all corners of the world.” “Communication Networks … People use different modes of communication to convey the messages. On the basis of scale and quality, the mode of communication can be divided into following categories :”
Chart: Means of Communications |
