A water-purifier advertisement says, 'Your children deserve safe water. Show them how much you love them - choose our purifier today!' Which of the following advertisements uses the same kind of appeal?
Answer & explanation
Correct answer: option 4
The correct answer is Option (4) → If you care for your family, nothing is more important than nutrition. Switch to the pressure cooker!
Option (1) Doctors recommend our purifier for safe water. Choose the experts' choice! — Incorrect. This line works through source credibility: attitudes are more likely to change when the message comes from a highly credible source.
Option (2) Are you spending too much on cooking gas? Switch to the pressure cooker! — Incorrect. This is the book's example of a <strong>rational appeal</strong>. It argues from <strong>saving money</strong> on cooking gas.
Option (3) 100 GB storage, light in weight - this laptop can do wonders for your work! — Incorrect. This line argues from the laptop's features, such as storage and weight.
Option (4) If you care for your family, nothing is more important than nutrition. Switch to the pressure cooker! — Correct. The purifier advertisement works on love for one's children, so it is an <strong>emotional appeal</strong>. This cooker advertisement is the book's example of an emotional appeal: <strong>caring for your family</strong>.
NCERT (2026-27): “Emotional appeal (caring for your family)” “If you care for your family, nothing is more important than nutrition. Switch to the pressure cooker, and ensure healthy eating!” |