Consider the following statements about packaging:
(A) Packaging refers to the act of designing and producing the container or wrapper of a product.
(B) Packaging plays a very important role in the marketing success of many products, particularly consumer durable products.
(C) Products such as pulses, ghee, milk and salt, once thought unfit for packing, have been successfully packed.
(D) Sometimes, buyers assess the quality of a product from its packaging.
Which of the statements given above are correct?
Choose the correct answer from the options given below:
Answer & explanation
Correct answer: option 2
The correct answer is Option (2) → (A), (C) and (D) only
(A) Packaging refers to the act of designing and producing the container or wrapper of a product. — Correct. Packaging means designing and producing the container or wrapper of a product.
(B) Packaging plays a very important role in the marketing success of many products, particularly consumer durable products. — Incorrect. Packaging plays a very important role particularly for consumer non-durable products, such as noodles and potato wafers. The word ‘durable’ makes the statement wrong.
(C) Products such as pulses, ghee, milk and salt, once thought unfit for packing, have been successfully packed. — Correct. Many products once thought unfit for packing, such as pulses, ghee, milk and salt, are now packed with success.
(D) Sometimes, buyers assess the quality of a product from its packaging. — Correct. Packaging also works as a promotional tool. Buyers sometimes judge the quality of a product from its package.
NCERT (2026-27 Edition): “5. Packaging and Labelling: Packaging refers to designing and developing the package for the products. Labelling refers to designing and developing the label to be put on the package. The label may vary from a simple tag to complex graphics. Packaging and labelling have become so important in modern day marketing that these are considered as the pillars of marketing. Packaging is important not only for protection of the products but also serves as a promotional tool. Sometimes, the quality of the product is assessed by the buyers form packaging. …” “Packaging One of the most important developments affecting the business world in recent years has been in the area of packaging. Many products, which we thought could never lend themselves to packing because of their nature, have been successfully packed e.g., Pulses, Ghee, Milk, Salt, Cold Drinks, etc. Packaging refers to the act of designing and producing the container or wrapper of a product. Packaging plays a very important role in the marketing success or failure of many products, particularly the consumer non-durable products. …” |