Which of the following statement is not correct for Public Relations?

It helps customers with identifying their needs and wants and satisfying them in best manner

The correct answer is option 2- It helps customers with identifying their needs and wants and satisfying them in best manner

Note: This answer is marked as per NTA. However, multiples answers (option 2 and 4) are correct for this question as explained.

Option 1: Public relations manage the relationship between an organization and its public on regular basis. Correct. Public Relations (PR) is a continuous and planned effort to build and maintain mutual understanding between an organization and its various publics, such as customers, employees, shareholders, and the community. It is not a one-time activity but an ongoing management function focused on developing long-term goodwill and a positive image.

Option 2: It helps customers with identifying their needs and wants and satisfying them in best manner. This is false. This is the feature of Personal Selling not PR.

Option 3: They involve a variety of programmers to promote the company's image. Correct. PR departments design various programs, such as press releases, corporate social responsibility (CSR) initiatives, and public speeches, to enhance and protect the company’s image.

Option 4: It helps to ensure that negative publicity does not take place at all. Incorrect.  PR is especially useful when there is negative publicity about the company or its products. However, PR cannot completely eliminate negative publicity.