"A firm offering free deodorant on purchase of a makeup kit".

Which element of promotion mix is highlighted in this statement?

Sales Promotion

The correct answer is option 3- Sales Promotion.

The statement "A firm offering free deodorant on purchase of a makeup kit"  refers to a short-term offer used to boost sales and attract customers. This is a classic example of Sales Promotion.

Sales promotion refers to short- term incentives, which are designed to encourage buyers to make immediate purchases of a product or service. These include all promotional efforts other than advertising, personal selling and publicity, used by a company to boost its sales. Sales promotion activities include offering cash discounts, sales contests, free gift offers, and free sample distribution. Sales promotion is usually undertaken to supplement other promotional efforts such as advertising and personal selling. Companies use sales promotion tools specifically designed to promote to customers (e.g., free samples, discounts, and contests), tradesmen or middlemen (e.g., cooperative advertising, dealer discounts and dealer incentives and contests) and to salesperson (e.g., bonus, salesmen contests, special offers). Sales promotions include only those activities that are used to provide short-term incentives to boost the sales of a firm.