Which of the following pairs of a public relations function and the group it mainly deals with is correctly matched?
Answer & explanation
Correct answer: option 3
The correct answer is Option (3) → Corporate communication – the public and the employees within the organisation
Option (1) Lobbying – the media, to present true facts about the company — Incorrect. Contact with the media to present true facts is the work of press release. Lobbying deals with government officials and ministers.
Option (2) Counselling – government officials and ministers in charge of industry — Incorrect. Dealing with government officials and ministers is lobbying. Counselling is advice to the company’s own management.
Option (3) Corporate communication – the public and the employees within the organisation — Correct. Corporate communication promotes the company’s image by communicating with the public and the employees within the organisation. Newsletters, annual reports and brochures are used for it.
Option (4) Press release – the management of the company, on public issues — Incorrect. Advising the management on public issues is counselling. Press releases are meant for the media.
NCERT (2026-27 Edition): “2. Press release: Information about the organisation needs to be presented in a positive manner in the press. Generating news requires skill in developing and researching a story and getting the media to accept press releases is a difficult task. The public relations department is in contact with the media to present true facts and a correct picture about the company. Otherwise news can get distorted if taken from other sources.” “3. Corporate communication: The image of the organisation needs to be promoted through communicating with the public and the employees within the organisation. …” “4. Lobbying: The organisation has to deal with government officials and different ministers in charge of corporate affairs, industry, finance with respect to policies relating to business and the economy. …” “5. Counselling: The public relations department advises the management on general issues which affect the public and the position the company would like to the take on a particular issue. …” |