Three of the following are benefits that personal selling gives to customers, and one is a merit of advertising. Which one is the merit of advertising?
Answer & explanation
Correct answer: option 2
The correct answer is Option (2) → Customers feel more comfortable and assured about the quality of the product.
Option (1) Customers get expert advice and guidance in purchasing various goods and services. — A benefit of personal selling to customers. Customers get expert advice and guidance in buying goods and services, which helps them make a better purchase.
Option (2) Customers feel more comfortable and assured about the quality of the product. — A merit of advertising. Advertising creates confidence among prospective buyers. They feel more comfortable and assured about the quality of the product, and so feel more satisfied. This merit is called enhancing customer satisfaction and confidence.
Option (3) Customers get information on price changes, shortages and new product introduction. — A benefit of personal selling to customers. Customers get the latest market information on price changes, availability, shortages and new products.
Option (4) Customers are helped in identifying their needs and in knowing how to satisfy them. — A benefit of personal selling to customers. Personal selling helps customers identify their needs and wants, and shows how these can best be met.
NCERT (2026-27 Edition): “Merits of advertising Advertising, as a medium of communication, has the following merits: “Importance to Customers … The customers are benefited by personal selling in the following ways: |