In 1984-85, Sunita's household in a small town in Odisha bought its first TV set; until then no signal had reached the town. Her father recalls that a year earlier the nearest working set was in the district town. Every evening neighbours crowded into their front room, especially when Hum Log was on. A researcher who later studied that serial compared how many viewers watched it in different parts of the country.
Which finding about the regional audience of Hum Log would the researcher have reported?
Answer & explanation
Correct answer: option 1
The correct answer is Option (1) → Its audience ratings were far higher in North India than in South India.
Option (1) Its audience ratings were far higher in North India than in South India. — Correct. Hum Log reached audience ratings of 65 to 90 per cent in North India but only 20 to 45 per cent in South India. So its ratings in the North were far higher.
Option (2) Its audience ratings were far higher in South India than in North India. — Incorrect. This reverses the finding. The lower ratings, 20 to 45 per cent, were in South India.
Option (3) Its audience ratings were about the same in North and South India. — Incorrect. Ratings of 65 to 90 per cent against 20 to 45 per cent show a wide gap. The two regions were far from equal.
Option (4) Its audience ratings were higher in small towns than in big cities. — Incorrect. The study compared regions of the country, North and South India. It gives no figures for small towns against big cities.
NCERT (2026-27): “Television … |