Practicing Success

Target Exam

CUET

Subject

Business Studies

Chapter

Marketing

Question:

Arrange the Channels of Distribution in order for a consumer product

A. Consumer
B. Retailer
C. Wholesaler
D. Producer
Choose the correct answer from the option given below:

Options:

A, B, C, D

D, C, B, A

C, A, B, D

A, D, C, B

Correct Answer:

D, C, B, A

Explanation:

The channels of distribution for a consumer product can vary depending on the specific industry and product, but here is a common order for distribution channels:

Producer: The producer or manufacturer is the first entity in the distribution chain. They create the product and are responsible for its production and initial distribution to other channel members.
Wholesaler: Wholesalers typically come after the producer in the distribution chain. They purchase products in bulk from producers and then sell them in smaller quantities to retailers. Wholesalers often provide storage, inventory management, and distribution services to retailers.
Retailer: Retailers are the next step in the distribution chain. They purchase products from wholesalers or directly from producers and sell them to the end consumers. Retailers are the last point of contact before the product reaches the consumer.
Consumer: The consumer is the final destination in the distribution channel. They are the individuals or end-users who purchase and use the product.

So, the order of channels for a consumer product is typically: Producer- Wholesaler-Retailer-Consumer.