Read the following passage and answer questions

Company X is into diversified business serving numerous customers in Indian market. The product portfolio of Company X ranges from FMCG to exemplary services. Company X offers mobile phone under the Brand name 'Signal' along with calling and data facilities. Over the years the company has been organising Cricket matches and music concerts to popularise the brand name and spread over the company's tradition. Company is also developing uninhabited land pockets in the state of Odisha close to City of temple-Bhubaneshwar to popularise the theme "When Odisha celebrates even the Gods join in". The company has been organising a winter festival name Ecoretreat with facilities like open air dining, bonfire and kayaking in ocean.

In case of organising cricket matches and music concert, identify the aspect being marketed by company X>

Event

The correct answer is option (1) : Event

In the case of organizing cricket matches and music concerts, the aspect being marketed by Company X is:

• Event

Company X is marketing events, which include cricket matches and music concerts, as mentioned in the passage. These events are tangible occurrences or activities that are designed to attract audiences and create a specific experience for those who attend.