Gayatri is a student of architecture with a master's in Design from the National Institute of Design, Ahmedabad. Karthik, on the other hand, studied hotel management, has an MBA and has worked in consumer behaviour at Quantum Consumer Solutions. However, after meeting each other, they found they were both eager to work on their own terms, and began exploring slightly more unconventional paths.As parents, Gayatri and Karthik were constantly looking for cosy and imaginative furniture for children. Since they would often fail to find something they really loved, the couple started experimenting by making their own furniture. At the same time, they realised the opportunity that existed in the children’s furniture market. We started Gosh with the belief that there are bound to be many more parents looking for similar products like we did: well-designed pieces of furniture for children that enable play. As space designers, we were also excited about the prospect of building furniture that can be customised for children with varying needs and preferences, Gayatri says. Identify the way in which they are able to spot the trend.

Watch Trends Read Trends Talk Trends Think Trends

Think Trends

Think trends: As an entrepreneur begins gathering all these information regularly, they will start to develop a “trend-spotter mind.” As they absorb and mull about what they’ve read, heard and observed, they’ll start to make connections and observations that will lead to business-boosting insights. The news about rising shrimp prices, the lines out the door at the Asian-fusion restaurant downtown, and something one of the customers said last week will all come together and they’ll have a great idea for a new menu item, a new product line or even a whole new business.