Read the passage given below and answer the following question. (Q 3 ) A venture of Fountainhead Foods, Health Sutra was launched in 2013 to create packaged food with long shelf life and goodness of millets that can easily be incorporated into the contemporary Indian lifestyle. As a relatively new player hopping on the healthy food bandwagon, Health Sutra aimed to enter into retail with their range of millet products. The aim was to create awareness on how millets – an Ancient superfood – can be eaten at every meal and customised to suit today’s lifestyle. Different colours were used to code different types of millets for establishing a brand identity and enabling easy identification. Custom illustrations with different colour palettes were added to signify and personalise each variant. For example, the breakfast bowl and the sun were used to convey the purpose of the product in a simple non-textual manner. And to highlight the raw and unprocessed nature of the product, a transparent window was created to show customers what exactly they were getting. Additionally, a small amount of text which serves to clarify a thought and is designed with a dramatic effect - ‘Millets of India’, was added to highlight its authentic source.

Millets of India’, designed with a dramatic effect, is a small amount of text used by Health Sutra which would serve to clarify a thought about the product. Identify the concept referred here.

Tagline Logo Brand mark Trade mark

Tagline

'Tagline', 'tag line' and 'tag' are American terms. In U.K., they are called 'end lines', 'endlines', or 'straplines'. Germans call them as 'Claims', French refer them as 'Signatures' while, Belgians call them 'baselines'. By whatever name they are referred, taglines are basically simple but powerful messages that help to communicate an enterprise's goals, mission, distinct qualities and so much more. Thus, a 'tagline' is a small amount of text which serves to clarify a thought and is designed with a dramatic effect.