A brand or part of a brand that is given legal protection against its use by other firms.

Identify the term of branding highlighted in the above statement. 

Trade Mark

The correct answer is option 4- Trade Mark.

The term of branding highlighted in the statement is Trade Mark.

A trademark is a symbol, word, or other sign that is legally protected to distinguish the goods or services of one business from those of others. The legal protection prevents other firms from using the same or similar branding elements that might cause confusion.