The deliberate action of an enterprise to enhance and protect its image in society is known as:

Public relations

The correct answer is option 2- Public relations.

The deliberate action of an enterprise to enhance and protect its image in society is known as Public relations.

Public Relations (PR) involves a variety of programs and activities designed to maintain and enhance the company's image and the perception of its products or services in the eyes of the public. PR efforts might include press releases, sponsorships, events, media relations, and other strategies aimed at creating a positive public image and fostering good relationships with stakeholders.