"Tara Ltd is contacting the prospective buyers through its salesmen, who are creating awareness about their new range of products in Cosmetics". Identify the Element of Promotion Mix in this case.

Personal Selling

The correct answer is option 3- Personal Selling.

Since Tara Ltd is using salesmen to directly contact prospective buyers and create awareness, it is an example of personal selling — a form of direct, face-to-face communication between a salesperson and a potential customer to persuade them to buy a product.

Personal selling involves oral presentation of message in the form of conversation with one or more prospective customers for the purpose of making sales. It is a personal form of communication. Companies appoint salespersons to contact prospective buyers and create awareness about the product and develop product preferences with the aim of making sale.