"Tara Ltd is contacting the prospective buyers through its salesmen, who are creating awareness about their new range of products in Cosmetics". Identify the Element of Promotion Mix in this case.
Answer & explanation
Correct answer: option 3
The correct answer is Option (3) → Personal Selling
Option (1) Public relations — Incorrect. Public relations builds the image of the company with the public. It does not use salesmen to meet buyers.
Option (2) Sales Promotion — Incorrect. Sales promotion uses short-term offers such as discounts and free samples. There is no salesman talking to the buyer.
Option (3) Personal Selling — Correct. In the case, Tara Ltd’s salesmen contact prospective buyers and create awareness about the new cosmetics. Companies appoint salespersons to contact prospective buyers and create awareness about the product. It is face-to-face, personal communication.
Option (4) Advertisement — Incorrect. Advertising is impersonal. It reaches people through newspapers, TV or radio, not through salesmen.
NCERT (2026-27 Edition): “Personal Selling Personal selling involves oral presentation of message in the form of conversation with one or more prospective customers for the purpose of making sales. It is a personal form of communication. Companies appoint salespersons to contact prospective buyers and create awareness about the product and develop product preferences with the aim of making sale.” “Sales Promotion Sales promotion refers to shortterm incentives, which are designed to encourage the buyers to make immediate purchase of a product or service. These include all promotional efforts other than advertising, personal selling and publicity, used by a company to boost its sales. …” |