Which of the following statements are not correct regarding the sales promotion?

(A) Sales promotions refer to long-term incentives, which are designed to encourage the buyers to make an immediate purchase.

(B) Sales promotion includes advertising, personal selling and publicity.

(C) Publicity is an important tool for sales promotion.

(D) Sales promotion tools involve two-way communication.

Choose the correct answer from the options given below:

(A), (B), (C) and (D)

The correct answer is option 3- (A), (B), (C) and (D).

All statements are incorrect.

(A) Sales promotions refer to long-term incentives, which are designed to encourage the buyers to make an immediate purchase. IT IS NOT CORRECT as sales promotion include short term incentives. 

(B) Sales promotion includes advertising, personal selling and publicity. IT IS NOT CORRECT as all these are components of promotion mix. 

(C) Publicity is an important tool for sales promotion. IT IS NOT CORRECT as publicity is a tool of promotion mix not sales promotion.

(D) Sales promotion tools involve two-way communication. IT IS NOT CORRECT as it is one way communication, personal selling is a two way communication. 

Sales promotion refers to short- term incentives, which are designed to encourage buyers to make immediate purchases of a product or service. These include all promotional efforts other than advertising, personal selling and publicity, used by a company to boost its sales. Sales promotion activities include offering cash discounts, sales contests, free gift offers, and free sample distribution. Sales promotion is usually undertaken to supplement other promotional efforts such as advertising and personal selling. Companies use sales promotion tools specifically designed to promote to customers (e.g., free samples, discounts, and contests), tradesmen or middlemen (e.g., cooperative advertising, dealer discounts and dealer incentives and contests) and to salesperson (e.g., bonus, salesmen contests, special offers). Sales promotions include only those activities that are used to provide short-term incentives to boost the sales of a firm.